Diving Headfirst into the Public Media Beat

By Dean’s Intern Nina Heller at Current

Nina HellerCovering public media may be niche, but it’s certainly never boring. Interning at Current this semester has taught me a lot about the dynamic world of public media. One of my favorite things about covering public media is getting to talk to people who work in public media, whether that is people involved with fundraising at local PBS and NPR stations or the journalists themselves. One of my favorite things I’ve worked on so far is my most recent article, where I wrote about how public media is using TikTok to connect with younger audiences and focus on local content. As an avid TikTok user myself, I had seen several news organizations on the platform and wondered how public media was utilizing the app. From there, I pitched the story to my editors, and then I interviewed the people creating TikTok content at three different public radio and TV stations and was fascinated by what they all had to say.

Working at Current is so interesting because there are so many moving parts to the public media industry, and Current’s dedicated staff of journalists covers it expertly. Working at a place like Current has allowed me to fine-tune my reporting skills, learn about a fascinating industry and get to talk to the movers and shakers in a world that most of us might not be paying too much attention to otherwise. Plus, an article I wrote got to appear in Current’s annual print edition!

You can read my articles here:

https://current.org/author/nina-heller/