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  • hannahsedgwick 11:02 pm on June 29, 2015 Permalink  

    Press Releases & Puppies at Animal Planet 

    By Dean’s Intern Hannah Sedgwick at Discovery Communications

    My cube is surrounded by a Bigfoot plush that roars, a common area called “The Tank,” a constantly rotating candy selection and giant cut outs of Animal Planet celebri-cat, Lil BUB. Where can an intern find such an eclectic assortment of objects? Animal Planet, of course.


    The coolest place on the planet…as far as I’m concerned.

    I sort of fell into this path of working in PR. I just finished my BA in Communication Studies and will start my one-year MA in Strategic Communication at AU as part of SOC’s BA/MA program. Last summer, I interned with Discovery Education and consumer products as their public relations intern. I had no clue about the world of PR when I sat down at my desk last summer and now I feel like a (semi) pro sitting at my desk typing away pitches, media advisories, media lists and press releases. I’m not a traditional public relations student in the sense that I’ve learned everything I know about PR on the job at the world’s largest paid TV programmer.

    I’m back at Discovery Communications this summer for a second go-round with their incredible intern program. I’ve started my fifth week as the public relations intern working with Animal Planet’s top-notch communications team and I’ve loved every second of it.

    This summer, I’ve been working mainly on Animal Planet’s brand-new show, DR. JEFF: ROCKY MOUNTAIN VET which premieres July 11, at 10 PM ET/PT. I’ve learned so much about the process of publicizing a television show just in these few weeks. I’m so happy that I’ve been able to see the process and how much time, effort and personnel goes into one premiere. I’ve mostly been creating media lists for us to send out releases but I also did much of the research that informed the release, worked on drafts on the character biographies and created one sheets. I’ve been helping email out all of the press material and episode previews to print, broadcast and radio reporters to promote the show.

    When I’m not working on DR. JEFF: ROCKY MOUNTAIN VET related projects, I’m usually spending time with FINDING BIGFOOT. Every week, I get to watch the new episodes of FINDING BIGFOOT and pitch the local reporters all over the country. So far, I’ve had one media hit and am looking forward to more throughout the summer!

    I’ve also been getting my press release and media advisory practice in. Again, I’m not your typical PR student who has spent time perfecting this, so I’ve been learning on the job. Animal Planet hosted an event called WOOFSTOCK: THE ROAD TO PUPPY BOWL in Chicago last weekend and had a Guinness World Record title attempt. I wrote the media advisory that would have gone out if the record had been broken, but alas, we didn’t make it into the record books.

    Besides navigating the PR world, I’ve also had my fair share of fun at Discovery. This June marked Discovery’s 30th birthday so there were appropriate celebrations to go along with it. Discovery also hosted the John Hendricks Innovation Awards, honoring the best, brightest and most innovative employees across Discovery’s global offices. My fellow Animal Planet interns and I participated in Discovery’s “Escape the Archives” where we were locked in a mock archives room and told to figure out how to escape by figuring out the clues. I went to a Q & A session with Jazz Jennings and her parents, who are the stars of the upcoming TLC show, I AM JAZZ. I’ve also made a trip to Animal Planet’s Puppy Cam and Kitten Cam, where I got to play with an ENTIRE ROOM full of puppies, which made basically all of my dreams come true.

    I’m so grateful and honored to work at Discovery. The people here are the best in the business and are so full of passion for the brand. It’s truly a one-of-a-kind place to work. I’m so thankful that everyone on the Animal Planet communications team has taken me under their wing (pun intended) and has taught me so much already.


    Dreams coming true at Animal Planet's Puppy Cam.  Yes, she's eating my hair.

    Dreams coming true at Animal Planet’s Puppy Cam. Yes, she’s eating my hair.


  • hschneider 3:22 pm on June 29, 2015 Permalink  

    AU Dean’s Intern Dives Into World of Public Media 

    Henry at Current.Org

    By Dean’s Intern Henry Schneider at Current.Org

    A recent American University graduate is taking on the challenge of becoming an expert on public media and reporting on its daily happenings as part of the AU School of Communication Dean’s Internship program.

    Henry Schneider, a 2015 graduate who majored in political science and minored in communication, has tackled many responsibilities as an editorial intern at Current, a print and online journal for people in public media. (More …)

  • jdoubek 3:20 pm on June 29, 2015 Permalink  

    Witnessing History with NPR 

    James hard at work at NPR.

    By Dean’s Intern James Doubek at NPR

    I got to witness two major events in history in one week as part of my internship at NPR.

    I went to the Supreme Court on Thursday. Holding a big microphone, I traveled through the crowd outside of supporters of the Affordable Care Act and same-sex marriage (and opponents, though they were few). I tried to gather the sound of the moment. The updates came on my phone. “A-C-A is here to stay!” People cheered, reporters flocked to get interviews with spokespeople. (More …)

  • Nick Zachar 1:05 pm on June 26, 2015 Permalink  

    Holding the Moon and Mars at the same time? That’s pretty cool… 

    How many people get to say they held a piece of the Moon and a piece of Mars at the same time?

    By Dean’s Intern Nick Zachar at Smithsonian

    Coming to American University as a Masters student pursuing my MFA in Film and Electronic Media I knew my goal was to share my passion for science with a wide array of audiences. What I did not know was that I would soon join an institution like Smithsonian to be able to do just that. In the Fall of 2014 I had the opportunity to join the Content Team in the Education and Outreach department of the Smithsonian National Museum of Natural History as a Video Production Intern, and have been there ever since. (More …)

  • mdekuyper 3:40 pm on June 23, 2015 Permalink  

    Say Yes – A Summer at IMG 

    McKinnon at Interface Media Group

    By Dean’s Intern McKinnon de Kuyper at Interface Media Group

    I have a desk. I’ve sat at it once in three weeks. When surrounded by the talented staff at Interface Media Group, there is no reason to be stationary. Instead, I buzz about the various departments attempting to soak in as much information and advice as I possibly can. I could say I’m an intern, but I’m more like a sponge. (More …)

  • socdeansintern 1:43 pm on June 23, 2015 Permalink  

    A Monument to Freedom of Speech 

    Anthony at the Newseum

    By Dean’s Intern Anthony Brunner at Newseum

    As students in the School of Communication, we rely on the First Amendment. Whether we’re focusing on Film, Journalism, or Public Communication, we depend on the ability to present our intended message without fear of government censorship or persecution. Without free speech protections, we wouldn’t have the freedom to tell stories we feel are important, or use our chosen platform to criticize or expose events that would otherwise be suppressed. (More …)

  • Shannon Scovel 1:41 pm on June 23, 2015 Permalink  

    Charleston and the Citadel: Observations from a USA Today College Intern 

    The Citadel Ring in Charleston, South Carolina

    By Dean’s Intern Shannon Scovel at USA Today

    When I first started my career as a student at American University in the fall of 2013, I knew I wanted to be a journalist. However, I didn’t fully understand the reality of that title until I started my internship with USA Today College this summer. Suddenly, everything could be turned into a story, I needed sources all the time and my life became divided in 72-hour segments, dictated by my deadlines each week. (More …)

  • cferreira 1:37 pm on June 23, 2015 Permalink  

    A Time of Discovery at Discovery Communications 

    Carly at Discovery Communications

    By Dean’s Intern Carly Ferreira at Discovery

    It was orientation day, and I had no idea what to expect. How many other interns would be working at Discovery this summer? Would I be working with another intern on projects? What was the company culture like? I walked into orientation nervous and anxious, but by the end of the day, I felt at home.

    Everyone was so nice and welcoming and I could tell that even though there are 85 interns in the program (just in the Silver Spring office alone), Discovery employees truly wanted to get to know who I am and what I am passionate about. Not to mention we got really awesome shark week themed t-shirts by the end of the day, which I have already gotten great use out of. (More …)

  • mbaksh 1:35 pm on June 23, 2015 Permalink  

    Reporting for The Durango Herald 

    By Dean’s Intern Mariam Baksh at The Durango Herald


    Mariam in Durango, Colorado

    The internship at The Durango Herald came with the promise of bylines, and that’s just what my portfolio lacked. What I’ve learned since starting is that I needed the lessons that came with each of those bylines just as much as I need the bylines themselves. (More …)

  • jdoubek 2:33 pm on April 29, 2015 Permalink  

    Journalism Education at NBC 

    James at NBC4

    By Dean’s Intern James Doubek at NBC4 – Washington

    (More …)

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